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215 Ross St
Santa Cruz, CA, 95060



One-of-a-kind jewelry for one-of-a-kind people

Every silver piece is handcrafted from an eco-friendly material called PMC (Precious Metal Clay) which transforms into solid silver during a firing process in the kiln.  The modern style is timeless and the designer loves to finish her unique jewelry pieces with lustrous freshwater pearls.

Amling Designs features 3 jewelry lines:

Handcrafted. Modern. Timeless.

Create your own personalized Charm Necklace with words, letters, birthstones and/or pearls.

Unique like every wave. For Her & Him. 


Pear Earrings: Modern but timeless


A wonderful collection of dreams and good vibrations worn on a necklace for every day and everyone.



Good Wave Gifts test

Claudia Amling helps companies or event planners to stand out by creating a unique, meaningful gift with good vibes. Her handcrafted designs are inspired by the ocean and nature of Santa Cruz.

Claudia was compelled to design a unisex jewelry gift line for the event and corporate gift market by combining her passion to create unique jewelry gifts, with her background in brand marketing. A fun example is a customized keychain that is used often.

In Claudia’s words: “I thrive to communicate my customer’s message and values in a subtle and positive way. I can do more than placing a nice logo. My goal is to help my customer to stand out with a lasting gift (more than a bottle of wine or a gift basket), a gift that keeps giving good vibes and positive associations with the brand or company. I am passionate about finding the emotional connection with the brand/values of a company, or theme of the event. My specialty is matching a texture and shape, that has a connection with the brand or event. Often I add a meaningful message or word or mantra. A good and simple example is a keychain with a "wave" texture. the customer could add a little story card into the gift box: “Thank you for riding this exciting wave with us”.

Why choose Amling Designs for an important corportate gift?

Meaningful gift - story card with positive message connected to brand

Limited edition - valuable

Lasting - repeat reminders, not to chocolate, flowers or wine

Positive association - good vibes, emotional connection

High-quality - reflects on the high quality business and services provided

Emotional connection - with story card and brand

Eco-friendly - recycled silver, doing good for our planet

Consumer orientated - thinking from the consumer side, what makes my customer feel good?

Credibility - 12 years of jewelry experience, 11 years of high esteemed Santa Cruz Open Studios artist

Brand and Marketing Management experience - Yahoo! Germany, Telecommunication, multiple media businesses like Forbes Magazine, Antenne Bayern (largest German Radio Station) and Europe Online.